Marvel’s Cloak And Dagger Already Broke A Freeform Ratings Record

Marvel’s Cloak and Dagger stands as the best-ever digital debut of any project in Freeform history, which is a very big deal. 716,000 starts were noted on Freeform’s digital platforms. 7.3 million views across linear and digital platforms have been calculated over the three days following the premiere. In TV playback, the jump from the Live+Same day viewership to Live+3 day viewership is a whopping 78%, bumping from 920,000 viewers to 1.64 million viewers, marking the largest Live+3 lift of any Freeform debut ever. Throw in the fact that it was the most-social scripted series on June 7 with around 112,000 engagements across Twitter, Facebook, Instagram, and Tumblr, and it’s safe to say that Cloak and Dagger is off to a very strong start!

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